Aug. 22 to 26 is Contact Lens Health Week.
Here is some information from Vision Monday…
Organized by the Center for Disease Control (CDC), this year’s week also coincides with “back to school” health promotion initiatives, with a target audience of young adult.
The CDC is hosting a Twitter chat to kick off the week at noon EST on Aug. 22. The chat helps disseminate messages to contact lens wearers and parents of young people who wear contacts. Join the conversation by following #OnePairTakeCare.
A number of materials and resources are also available on the CDC website to help promote the week. The toolkit includes promotion and outreach suggestions, a web-based resource list, social media messages, sample newsletter announcements, additional contact lens health materials and campaign posters. More info is available on a special section of the CDC website here.
Bausch + Lomb is one of the companies actively supporting the initiative, along with its own seasonal promotions. B+L’s social media resources can also be helpful to ECPs, the company said, by clicking here.
And don’t forget to check out Amcon Labs for all your contact lens care needs. http://www.amconlabs.com/shop/400/Contact-Lens/