Posted by: juliegriffey | June 2, 2014

Are you ready for the summer? Five summer themed optical retail items that will boost your bottom line!

Floater eyeglass cords

Keep your glasses floating this summer.

Summer is officially here.  Kids are off school and ready to start relaxing.  So what’s a parent to do?  Get in all their doctor and dentist appointments!  That, of course, includes kid eye exams.  If you want to take advantage of this extra traffic and boost you retail dollars, start thinking like a mom and stock up with kid-friendly summer retail items that appeal to moms and kids.

Need some ideas?  Here are five great summer-themed, retail-friendly Amcon items.

1) Kid’s sunglasses.  Yes – I know – you can buy kids’ sunglasses just about anywhere these days – but being an optical shop – you have the distinct advantage of having the attention of parents who have come to your location because they care about the health of their children’s eyes.  In addition to offering a wide variety of kid’s sunglasses, Amcon also offers sunglasses designed for infants with soft frames, an adjustable band, and 100% UVA and UVB protection.

2) During a child’s eye exam, it may be discovered that a kid needs glasses. If this is the case – the parent is going to want to make sure they have all the gear to keep the glasses clean.   Stock up on kid’s eyeglass cleaning kits and help parents and kids maintain smudge free specs.

3 & 4) New glasses wearers may be a little self conscious about stepping out in their new eyewear.  Make sure you have some cute kid’s eyeglass accessories for sale so that kids can add some personality and style to their eyewear.  Ficklets are fun and colorful eyeglass charms that sit on the the glasses’ temples.  Sleyeders Eyewear Charms  also slide on the temple but have more of a dangly jewelry charm look.

5) After dropping some cash on a new pair of glasses, the last thing a parent wants is for a kid’s glasses to get lost in the water when out on a lake or in the ocean.   A floating eyeglass cord is a small investment that will keep a pair of glasses afloat. Asking a parent if they plan any time in or on the water this summer is a good way to introduce the idea of purchasing a floater cord.  I think most parents would rather spend a few dollars on a floating eyeglass cord than pay for a new pair of glasses – but the idea might not occur to them until they are in your shop.

These items are just a smattering of all our great retail-friendly offerings.  Take a look at the Amcon site and you’ll surely find more great retail items that are perfect for summer traffic through your retail store.

What sells well in your optical store?  We’d love to hear your ideas + suggestions for items you would love to see us carry.


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