Posted by: courtneygrapperhaus | March 30, 2015

Social Media and Your Optical Practice

Marketing Your Optical Practice with Social MediaRecently our marketing department has been researching ways to improve our social media presence. Over the past few years, we have seen a huge increase in social media usage. According to Experian Marketing Services, online ratings and reviews have increased 30% in the past 2 years. Using social media is becoming more cost effective and visible than traditional forms of marketing. Where a small optical shop used to do little to no advertising, they can now create a whole campaign at no cost using Facebook, Twitter, or other social media sites. Here are some tips to help get your social media marketing campaign off the ground:

  • Consistency is key! Make sure all of your marketing materials have a similar look and message.
  • Do your research. Find out who your target audience is and what they are looking for.
  • Be flexible. Social media platforms change quickly. Adapt to these changes when they happen.
  • Pick your platform. Whether it be Facebook, Twitter, Pinterest or all of the above, choose a platform that is best suited to your office’s goals. Get familiar with the platform. There is a ton of information online to help you use the different sites.
  • Create Goals. Decide what you are hoping to achieve through your marketing campaign. For example: increase traffic to your website, create brand awareness/identity, communicate with key audiences, generate more sales.
  • Make a plan. With your target audience and goals in mind, create a step-by-step plan for implementation. You can always tweak it as you go.
  • Create Content. Develop a variety of content, such as pictures/videos, surveys and blogs. Update your page with new content consistently and respond to any customer feedback.

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